LANGKAWI DEVELOPMENT AUTHORITY
Langkawi Development
Authority
Langkawi Development Authority (LADA) envisions to brand Langkawi as a world-class tourism destination. To achieve the vision, LADA will mobilize the implementation of tourism industry development in Langkawi to benefit the community, state, and country through strategic planning and effective governance
One of the most crucial departments in LADA, the Tourism Division was established to market Langkawi as a world-class tourist destination. It handles all major tourism-related events such as the Langkawi International Maritime & Aerospace Exhibition (LIMA), MATTA Fair, Tourism Festival and Ironman Langkawi.
It also aggressively promotes Langkawi as the only UNESCO-designated Geopark in Southeast Asia. The division regular promotes Langkawi abroad and has done public relations tours in Berlin, Australia, Finland and Dubai.
Tourism Development Division Functions
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Examining the event programs organized by the government and private sectors and implement the planned event in the tourism calendar
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Examine and review the programs held by the private sector using LADA’s sponsorship to be in line with the mission of LADA to make Langkawi a great tourist destination
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Plans programs for domestic and international promotion with Tourism Malaysia and the private sector
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Studied the appropriate advertising medium for promotion and marketing for both domestic and international market
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Collect data related to tourism in Langkawi and compile a structured records
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Developing the tourism industry to generate income and jobs for Langkawi communities
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Promote the tourism sector in and outside the country in a professional, effective and continues to meet the requirements of international and domestic tourists
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Strengthening and improving service quality
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Promote international and domestic tourists to Langkawi
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Provide and creating the atmosphere of a professional service
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Conducting events that have been planned in the travel calendar
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Examine and review the programs held by the private sector using LADA’s sponsorship to be in line with the mission of LADA to make Langkawi a great tourist destination
How LADA contribute to our research?
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LADA have SMEs registered with them. LADA helps us in getting respondent for our research as we request the list of SMEs.